During the past several years, I have been using Jigsaw to gain intelligence about potential prospects. I have searched for companies by industry, geography, and size. I have found contacts in those companies by searching for job titles, keywords, and management levels. All of this effort in order to obtain the holy grail of prospecting…the corporate email address and a direct-dial phone number. However, unlike list providers and other like-minded vendors, I have been doing this all at no cost to my company!
Just imagine my delight when I was asked to be a guest blogger and provide a first-hand account of not just a new chapter, but what I feel is a new era for Jigsaw. As of today, Jigsaw will now be known as Data.com http://bit.ly/n7plD2. Why Data.com? Thinking about how I use this service; to gain intelligence about companies and contacts, the name Data.com just makes sense. In the end, we must get smarter about potential and even current customers. The only way to do that is to develop intelligence necessary to generate effective sales and marketing strategies. Strategies come from intelligence, intelligence comes from data. Data.com? It just makes sense.
Just a few moments ago, Marc Benioff, CEO of Salesforce.com, introduced Data.com. This announcement is launched and supported from a springboard of over 45,000 attendees at the #DF11 keynote address! After the announcement, people around me began tweeting - I am certain about their excitement of Data.com. Data.com is the convergence of the contact information held in Jigsaw with the company information from D&B! The demo was incredible and was met with enthusiastic applause. The possibilities of listening to our customers and prospects is beyond what I could imagine. This will further enhance our ability to shorten sales cycles, close deals faster, and maintain a pulse of the market. This is a great new era with a service I have loved over the years!
We all understand that in order to gain an edge over the competition and remain ahead of the game, we have to employ the right tools. I believe Data.com is not only the right tool, but is the backbone of any effective strategy. We all have a lot to look forward to in the coming weeks and months. As an active member of the Data.com community, I am honored to provide this first-hand perspective of this exciting announcement.
Now, go find your next customer in Data.com!
Rich Murphy (Granbit)
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